Bollywood’s First Gay Franchise Remade Classic Romance Movie Posters With A Gay Couple

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Dunno Y 2 — Life Is A Moment has based its posters on Dilwale Dulhaniya Le Jaayenge, Aashiqui 2, and Titanic… with a slight twist.

In 2010, director Sanjay Sharma’s Dunno Y… Na Kaane Kyun released amidst some controversy as one of Bollywood’s first mainstream gay films. The sequel Dunno Y 2 — Life Is A Moment will make this India’s first movie franchise with LGBT protagonists.

The makers have found an innovative way to market this sequel, basing its posters on some beloved love stories.

2. The first poster is based on the Shah Rukh Khan and Kajol classic Dilwale Dulhaniya Le Jayenge.

Movies Masti Magic Studios/Bylaget Films/Shantketan Films

3. The second is an homage to the memorable scene between Leonardo DiCaprio and Kate Winslet in Titanic.

Movies Masti Magic Studios/Bylaget Films/Shantketan Films

4. The last is a tribute to the more recent hit Aashiqui 2.

Movies Masti Magic Studios/Bylaget Films/Shantketan Films

5. These are the originals posters this campaign is based on.

Yashraj Films/20th Century Fox/Vishesh Films

6. You can watch the trailer for Dunno Y 2 — Life As A Moment here.

It should be noted that the first film in this franchise Dunno Y… Na Jaane Kyun was widely panned as one of the most unintentionally hilarious movies to ever come out of Bollywood and was subject to a bunch of super funny reviews.

8. Reviews such as this one, by Anupama Chopra.

Dunno Y… Na Jaane Kyun is a film that defies description. Nothing I can say can fully convey to you the experience of actually watching it. The script, performances, dialogue and direction are so staggeringly inept that Dunno Y is an instant classic and the latest entrant to my list of so-bad-they-are-good films.

9. Or this one, by Mayank Shekhar.

Mayank Shekhar / Via

10. Or this brutal critique, by Rajeev Masand.

11. You can get a small dose of said unintentional hilarity and Oscar-worthy performances in this clip.

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