Tide capitalizes on strange role in Daytona 500

http://twitter.com/#!/darrenrovell/status/176425980984950784

http://www.youtube.com/embed/wWP_v4SuH4U?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent

Pretty creative, no?

Read more: http://twitchy.com/2012/03/04/tide-capitalizes-on-strange-role-in-daytona-500/

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